Campaign Sustainable Living

World Soil Day

Save Our Soils

 

After carbon footprinting and fairtrade schemes, saving and restoring soils might well become the new sustainable trend hitting European retail shelves. Today the 5th of  December, World Soil Day, Nature & More is launching an awareness campaign on the theme of soil degradation, in alignment with WWF and FAO, the Food and Agriculture Organization of the United Nations. The Nature & More Save Our Soils campaign (www.saveoursoils.com) invites consumers to become urban farmers and buy organic food. Nature & More has teamed up with various European partners and retailers to bring the message to the general audience.

‘If we don’t protect the basis of our food production  and our ecosystems – which is soil – we will have a big problem in the future,’ says Alexander Müller, Assistant Director-General of the FAO. Publications from the United Nations and the European Commission indicate that every minute the equivalent of 30 soccer fields of fertile soil is being destroyed, mostly due to irresponsible farming techniques. As a result, we are losing 10 million ha of farmland every year. Today ¼ of the earth’s soils are highly degraded, according to scientists.

‘If we don’t protect the basis of our food production  and our ecosystems – which is soil – we will have a big problem in the future,’ says Alexander Müller, Assistant Director-General of the FAO. Publications from the United Nations and the European Commission indicate that every minute the equivalent of 30 soccer fields of fertile soil is being destroyed, mostly due to irresponsible farming techniques. As a result, we are losing 10 million ha of farmland every year. Today ¼ of the earth’s soils are highly degraded, according to scientists.

Nature & More (www.natureandmore.com) is an international ‘trace & tell’ scheme for organic food. It uses an integral sustainability model, the “sustainability flower”, to monitor, manage and communicate sustainable achievements of organic farmers. The sustainability flower was developed in 2009 by an international think tank of organic pioneers and business leaders.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s